Nature-based solutions are critical for the continued development of sustainable farming practices and climate change initiatives. Uruguay has millions of hectares of pastureland, so it is the ideal location for a nature-based carbon sequestration programme. This programme helps farmers to convert to rotational grazing which improves the climate resilience of the soil, enhances habitat diversity and in turn carbon is sequestered. This then provides for the generation of high-quality and high-impact carbon credits, creating a new revenue stream for farmers.
CMC
2025
DELIVERABLES
Brand design and strategy
ROLE
DESIGNER
AUDIENCE
FARMERS AND INVESTORS

Brand Pillars
Data-led
Integrity
Rigorous
Positive
A colour palette of blues and yellows represents Uruguay’s national colours, which not only reflects the land but celebrates a company whose mission is deeply rooted within it.
















