BILLY DUVALLE

®2024

LILY DRABBLE

2024

A branding solution representing farmers, their land and their future

A branding solution representing farmers, their land and their future

Client

CMC: Carbon, Measured and Certified

DELIVERABLES

Brand design and strategy

Year

2023

Role

Brand designer

Nature-based solutions are critical for the continued development of sustainable farming practises and climate change initiatives. Uruguay has a millions of hectares of pastureland, so is the ideal location for a nature-based carbon sequestration programme. This programme helps farmers to convert to rotational grazing which improves the climate resilience of the soil, enhances habitat diversity and in turn carbon is sequestered. Then then allows the generation of high-quality and high-impact carbon credits, creating a new revenue stream for farmers.

Nature-based solutions are critical for the continued development of sustainable farming practices and climate change initiatives. Uruguay has millions of hectares of pastureland, so it is the ideal location for a nature-based carbon sequestration programme. This programme helps farmers to convert to rotational grazing which improves the climate resilience of the soil, enhances habitat diversity and in turn carbon is sequestered. This then provides for the generation of high-quality and high-impact carbon credits, creating a new revenue stream for farmers.

Client

CMC: Carbon, Measured and Certified

DELIVERABLES

Brand design and strategy

ROLE

DESIGNER

AUDIENCE

FARMERS AND INVESTORS

Inspired by the visuals and infographics of mob / rotational grazing, the brand draws from the rhythmic movement of the cattle between paddocks - a structured, intentional process that works with nature to help it and communities that depend on it.


The design system reflects techniques CMC use to help Uruguayan farmers to rotate livestock across the land, preserving soil health and promoting long-term fertility. This regenerative approach is mirrored in the brand’s visual language and flow.


A colour palette of blues and yellows represents Uruguay’s national colours, which not only reflects the land but celebrates a company whose mission is deeply rooted within it.

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