I-TRACK
YEAR
2024
ROLE
VISUAL SYSTEM
DESIGNER
AUDIENCE
SECTOR OPERATORS
AND LABELLING
AUTHORITY
Turning an existing logo into a dynamic visual identity and product code system to empower transparent energy consumption.
I-REC (International Renewable Energy Certificate) are the global leader in energy and material tracking standards.
As a non-profit and governing body for energy standardisation, I-REC are a crucial element to ensuring credible systems in the energy sector.
I-REC (International Renewable Energy Certificate) are the global leader in energy and material tracking standards.
As a non-profit and governing body for energy standardisation, I-REC are a crucial element to ensuring credible systems in the energy sector.
I-TRACK
YEAR
2024
ROLE
VISUAL SYSTEM
DESIGNER
AUDIENCE
SECTOR OPERATORS
AND LABELLING
AUTHORITY
Turning an existing logo into a dynamic visual identity and product code system to empower transparent energy consumption.
I-REC (International Renewable Energy Certificate) are the global leader in energy and material tracking standards.
As a non-profit and governing body for energy standardisation, I-REC are a crucial element to ensuring credible systems in the energy sector.
I-REC (International Renewable Energy Certificate) are the global leader in energy and material tracking standards.
As a non-profit and governing body for energy standardisation, I-REC are a crucial element to ensuring credible systems in the energy sector.
Why a brand shift?
A brand shift was a necessity of the company’s new expansion beyond electricity, and into many new energy and material standards, ensuring all energy is trackable, traceable and credible.
A brand repositioning was necessary to reflect this evolution of transparency across the market.
We delivered a new name, I-TRACK (International Tracking Standard Foundation), a brand system and a bank of product logos to be used by the foundation and their partners.
Why a brand shift?
A brand shift was a necessity of the company’s new expansion beyond electricity, and into many new energy and material standards, ensuring all energy is trackable, traceable and credible.
A brand repositioning was necessary to reflect this evolution of transparency across the market.
We delivered a new name, I-TRACK (International Tracking Standard Foundation), a brand system and a bank of product logos to be used by the foundation and their partners.
PREVIOUS
NEW
Expanding their
logomark
From the outset, it was clear that the existing logo was a well-loved and distinctive part of the brand. Rather than redesign it, the solution was to expand its role and make it central to I-TRACK’s new visual system and product logos.
I-TRACK needed a family of product logos that could represent various types of energy certification.
These needed to be visually cohesive, yet flexible enough to accommodate a range of current and future energy standards.
Why a brand shift?
A brand shift was a necessity of the company’s new expansion beyond electricity, and into many new energy and material standards, ensuring all energy is trackable, traceable and credible.
A brand repositioning was necessary to reflect this evolution of transparency across the market.
We delivered a new name, I-TRACK (International Tracking Standard Foundation), a brand system and a bank of product logos to be used by the foundation and their partners.
PREVIOUS
NEW
Expanding their
logomark
From the outset, it was clear that the existing logo was a well-loved and distinctive part of the brand. Rather than redesign it, the solution was to expand its role and make it central to I-TRACK’s new visual system and product logos.
I-TRACK needed a family of product logos that could represent various types of energy certification.
These needed to be visually cohesive, yet flexible enough to accommodate a range of current and future energy standards.
Expanding their
logomark
From the outset, it was clear that the existing logo was a well-loved and distinctive part of the brand. Rather than redesign it, the solution was to expand its role and make it central to I-TRACK’s new visual system and product logos.
I-TRACK needed a family of product logos that could represent various types of energy certification.
These needed to be visually cohesive, yet flexible enough to accommodate a range of current and future energy standards.
Using colour
Colour became a key solution, enabling quick visual categorisation while symbolising the broad spectrum of certified energy types. The varied palette reflects both present and anticipated products, ensuring long-term scalability.
The result is a cohesive, future-ready visual system that elevates I-TRACK’s mission, visually unifying the past, present, and future of global energy tracking.
Colour became a key solution, enabling quick visual categorisation while symbolising the broad spectrum of certified energy types. The varied palette reflects both present and anticipated products, ensuring long-term scalability.
The result is a cohesive, future-ready visual system that elevates I-TRACK’s mission, visually unifying the past, present, and future of global energy tracking.
Using colour
Colour became a key solution, enabling quick visual categorisation while symbolising the broad spectrum of certified energy types. The varied palette reflects both present and anticipated products, ensuring long-term scalability.
The result is a cohesive, future-ready visual system that elevates I-TRACK’s mission, visually unifying the past, present, and future of global energy tracking.
Turning a logomark into a product code system
Horizontal and vertical product logos were necessary for the wide variety of use cases and those using the logos, including Issuers, stakeholders, and government bodies.
Each product logo needed to be distinguishable between each other, yet consistent with their core logo.
The vertical logo, we used one of florette arms to create a broken circle that holds the product acronym, as though tracking from one source to another.
The horizontal logo is a balanced lockup between
I-TRACK and the energy source acronym, as
I-TRACK work to ensure unbiased access to energy product information.
Horizontal and vertical product logos were necessary for the wide variety of use cases and those using the logos, including Issuers, stakeholders, and government bodies.
Each product logo needed to be distinguishable between each other, yet consistent with their core logo.
The vertical logo, we used one of florette arms to create a broken circle that holds the product acronym, as though tracking from one source to another.
The horizontal logo is a balanced lockup between I-TRACK and the energy source acronym, as I-TRACK work to ensure unbiased access to energy product information.
Turning a logomark into a product code system
Horizontal and vertical product logos were necessary for the wide variety of use cases and those using the logos, including Issuers, stakeholders, and government bodies.
Each product logo needed to be distinguishable between each other, yet consistent with their core logo.
The vertical logo, we used one of florette arms to create a broken circle that holds the product acronym, as though tracking from one source to another.
The horizontal logo is a balanced lockup between
I-TRACK and the energy source acronym, as
I-TRACK work to ensure unbiased access to energy product information.
Expanding the use
The use of the logomark was then expanded across their brand and digital outputs to create a cohesive system.
The florette arms intersect with the energy infrastructure, showing that I-TRACK supports and is present as a robust standard across the industry.
Expanding the use
The use of the logomark was then expanded across their brand and digital outputs to create a cohesive system.
The florette arms intersect with the energy infrastructure, showing that I-TRACK supports and is present as a robust standard across the industry.
Expanding the use
The use of the logomark was then expanded across their brand and digital outputs to create a cohesive system.
The florette arms intersect with the energy infrastructure, showing that I-TRACK supports and is present as a robust standard across the industry.
Expanding the use
The use of the logomark was then expanded across their brand and digital outputs to create a cohesive system.
The florette arms intersect with the energy infrastructure, showing that I-TRACK supports and is present as a robust standard across the industry.
PREVIOUS
NEW