I-TRACK
YEAR
2024
ROLE
VISUAL SYSTEM
DESIGNER
VISUAL SYSTEM DESIGNER
AUDIENCE
SECTOR OPERATORS
AND LABELLING
AUTHORITY
SECTOR OPERATORS AND LABELLING AUTHORITY
Turning an existing logo into a dynamic visual identity and product code system to empower transparent energy consumption
I-TRACK (International Tracking Standard Foundation) are the global leader in energy and material tracking standards. As a non-profit and governing body for energy standardisation, I-TRACK are a crucial element to ensuring credible systems in the energy sector.
I-TRACK
YEAR
2024
ROLE
VISUAL SYSTEM
DESIGNER
AUDIENCE
SECTOR STAKEHOLDERS AND GOVERNING BODIES
Turning an existing logo into a dynamic visual identity and product code system to empower transparent energy consumption
I-TRACK (International Tracking Standard Foundation) are the global leader in energy and material tracking standards. As a non-profit and governing body for energy standardisation,
I-TRACK are a crucial element to ensuring credible systems in the energy sector.
Why a brand shift?
A brand shift was necessary for the company’s expansion beyond electricity into many new energy and material standards, ensuring that all energy is trackable, traceable and credible.
A brand repositioning was necessary to reflect this evolution of transparency across the market.
We delivered a new name, I-TRACK (formerly I-REC), a brand system, and a bank of product logos for the foundation and its partners.
Why a brand shift?
A brand shift was necessary for the company’s expansion beyond electricity into many new energy and material standards, ensuring that all energy is trackable, traceable and credible.
A brand repositioning was necessary to reflect this evolution of transparency across the market.
We delivered a new name, I-TRACK (formerly I-REC), a brand system, and a bank of product logos for the foundation and its partners.
Expanding their
logomark
From the outset, it was clear that the existing logo was a well-loved and distinctive part of the brand. Rather than redesign it, the solution was to expand its role and make it central to I-TRACK’s new visual system and product logos.
The product logos needed to be visually cohesive, yet flexible enough to accommodate a range of current and future energy standards.
PREVIOUS
NEW
Why a brand shift?
A brand shift was necessary for the company’s expansion beyond electricity into many new energy and material standards, ensuring that all energy is trackable, traceable and credible.
A brand repositioning was necessary to reflect this evolution of transparency across the market.
We delivered a new name, I-TRACK (formerly I-REC), a brand system, and a bank of product logos for the foundation and its partners.
Expanding their
logomark
From the outset, it was clear that the existing logo was a well-loved and distinctive part of the brand. Rather than redesign it, the solution was to expand its role and make it central to I-TRACK’s new visual system and product logos.
The product logos needed to be visually cohesive, yet flexible enough to accommodate a range of current and future energy standards.
PREVIOUS
NEW
Expanding their
logomark
From the outset, it was clear that the existing logo was a well-loved and distinctive part of the brand. Rather than redesign it, the solution was to expand its role and make it central to I-TRACK’s new visual system and product logos.
The product logos needed to be visually cohesive, yet flexible enough to accommodate a range of current and future energy standards.
PREVIOUS
NEW
Quick identification through colour
Colour became a key solution for the product logos, enabling quick visual categorisation whilst symbolising the broad spectrum of certified energy types. The varied palette reflects both current and anticipated products, ensuring long-term scalability.
Quick identification through colour
Colour became a key solution for the product logos, enabling quick visual categorisation whilst symbolising the broad spectrum of certified energy types. The varied palette reflects both current and anticipated products, ensuring long-term scalability.
Turning a logomark into a product code system
Horizontal and vertical product logos were necessary to account for the wide variety of use cases in which the logos will appear and to provide greater flexibility for those using them, including issuers, stakeholders, and governing bodies.
Each product logo needed to be distinguishable from the others, yet consistent with its core logo.
For the vertical logo, I used one of the 'florette' arms to create a broken circle that holds the product acronym, as though tracing a path from one source to another.
The horizontal logo is a balanced lockup between the core logo and the product acronym, representing I-TRACK'S work to ensure unbiased access to energy product information.
Turning a logomark into a product code system
Horizontal and vertical product logos were necessary to account for the wide variety of use cases in which the logos will appear and to provide greater flexibility for those using them, including issuers, stakeholders, and governing bodies.
Each product logo needed to be distinguishable from the others, yet consistent with its core logo.
For the vertical logo, I used one of the 'florette' arms to create a broken circle that holds the product acronym, as though tracing a path from one source to another.
The horizontal logo is a balanced lockup between
the core logo and the product acronym, representing I-TRACK'S work to ensure unbiased access to energy product information.
Expanding the use
The use of the logomark was then expanded across their brand and digital outputs to create a cohesive system.
The florette arms intersect with the energy infrastructure photography, showing that I-TRACK supports stakeholders throughout the tracking process and is present as a robust standard across the industry.
The result is a cohesive, future-ready visual system that elevates I-TRACK’s mission and visually unifies the past, present, and future of global energy tracking.
Expanding the use
Expanding the use
The use of the logomark was then expanded across their brand and digital outputs to create a cohesive system.
The florette arms intersect with the energy infrastructure photography, showing that I-TRACK supports stakeholders throughout the tracking process and is present as a robust standard across the industry.
The result is a cohesive, future-ready visual system that elevates I-TRACK’s mission and visually unifies the past, present, and future of global energy tracking.
Expanding the use
The use of the logomark was then expanded across their brand and digital outputs to create a cohesive system.
The florette arms intersect with the energy infrastructure photography, showing that I-TRACK supports stakeholders throughout the tracking process and is present as a robust standard across the industry.
The result is a cohesive, future-ready visual system that elevates I-TRACK’s mission and visually unifies the past, present, and future of global energy tracking.
Expanding the use
The use of the logomark was then expanded across their brand and digital outputs to create a cohesive system.
The florette arms intersect with the energy infrastructure photography, showing that I-TRACK supports stakeholders throughout the tracking process and is present as a robust standard across the industry.
The result is a cohesive, future-ready visual system that elevates I-TRACK’s mission and visually unifies the past, present, and future of global energy tracking.
PREVIOUS
NEW