The Guardian
An annual report design to celebrate financial success and independent journalism
An annual report design to celebrate financial success and independent journalism
Client
CMC: Carbon, Measured and Certified
DELIVERABLES
Brand design and strategy
Year
2023
Role
Brand designer
Nature-based solutions are critical for the continued development of sustainable farming practises and climate change initiatives. Uruguay has a millions of hectares of pastureland, so is the ideal location for a nature-based carbon sequestration programme. This programme helps farmers to convert to rotational grazing which improves the climate resilience of the soil, enhances habitat diversity and in turn carbon is sequestered. Then then allows the generation of high-quality and high-impact carbon credits, creating a new revenue stream for farmers.
Truly a dream client.
Having long been an admirer of the Guardian’s editorial and UX design, I was thrilled to receive this brief from the Guardian to design their annual report. I was the sole designer on this 4 week project, involved in creating the full digital report as well as the weekly client calls.
The report structure was to be built from a series of letters from senior leadership and deep dives into each the Guardian’s readership regions. The content needed to be engaging, clear, and consistent with the Guardian’s brand and editorial design that readers would be so familiar with.
YEAR
2025
DELIVERABLES
annual report
ROLE
editorial designer
AUDIENCE
internal employees and guardian readers
Development
